Porsche is reviving the iconic Apple Computer livery for its IMSA race program. The legendary scheme adorned a 935 in 1980, marking one of motorsport's most recognizable paint jobs. Porsche's teaser shows a helmet matching that retro aesthetic, signaling the livery will appear on current IMSA competitors.
The original Apple 935 represented a bold corporate sponsorship during the early computing era. That machine competed at the highest levels of sportscar racing, blending Silicon Valley branding with German engineering at track speeds exceeding 200 mph.
Porsche has mined its heritage liveries before, but this move carries particular weight. The Apple scheme transcends motorsport history. It captures a specific moment when technology companies began sponsoring racing, and when Porsche's 935 dominated endurance competition.
The timing matters. As Porsche pushes electrification in road cars, celebrating gasoline-powered race heritage grounds the brand's identity. IMSA competition remains the proving ground where Porsche validates performance claims away from marketing departments.
Porsche hasn't confirmed which IMSA entries will wear the Apple livery or which races will feature it. The teaser alone guarantees attention. Fans who remember that 1980 campaign will recognize it instantly. Younger enthusiasts will discover why Porsche's racing legacy commands respect decades later.