Lotus is reviving the Esprit nameplate with a new mid-engine supercar launching in 2029. This marks the British brand's return to its most iconic model line after a 21-year absence since the last Esprit production ended in 2004.
The new Esprit targets the high-performance supercar segment dominated by Ferrari, Lamborghini, and McLaren. Lotus has positioned this as a return to its lightweight, driver-focused philosophy that defined the original Esprit, which debuted in 1976 and earned legendary status across four decades.
Details remain limited at this stage, but Lotus parent company Geely is backing the project with significant resources. The brand has signaled plans for a mid-engine architecture, a departure from recent Lotus models like the Emira that use front-mounted powerplants. This layout gives the Esprit better weight distribution and handling characteristics that appeal to supercar buyers.
Specifications and powertrain details have not been confirmed, though Lotus will likely employ hybrid or fully electric technology. The brand has committed to electrification across its lineup, and a 2029 launch gives engineers time to develop competitive battery and motor systems that match the performance expectations of a true supercar.
Pricing will sit in the premium supercar range, likely starting above $200,000 to compete with McLaren's entry models and Ferrari's smaller offerings. Production will remain limited, preserving exclusivity and brand prestige.
The Esprit revival reflects broader industry trends. Traditional supercar brands face pressure from new EV manufacturers while legacy automakers race to maintain relevance through electrified powertrains. Lotus, having struggled financially for years, now enjoys Geely's backing and has successfully launched the Emira sports car and Eletre electric SUV. The Esprit represents a calculated bet that the brand