Ford is discontinuing the 6.8-liter EcoBoost V8 from its Super Duty lineup, elevating the 7.3-liter naturally aspirated V8 as the standard gasoline option across the truck family.
The 6.8L EcoBoost arrived as Ford's answer to Ram's 6.7L Cummins diesel and Chevy's 6.6L Duramax, targeting buyers who wanted turbocharged power without diesel ownership costs. The engine delivered solid performance metrics but failed to gain traction in the market. Super Duty customers historically gravitate toward either the bulletproof diesel engines or traditional large-displacement gas mills, leaving little room for the middle-ground turbo gasoline strategy.
Ford's pivot to the 7.3L as the sole gas engine reflects buyer preferences in the heavy-duty segment. The naturally aspirated powerplant has developed a reputation for reliability and simplicity among contractors and fleet operators who prioritize durability over boutique features. Its larger displacement compensates for the lack of forced induction, delivering sufficient torque for towing and hauling without the complexity turbocharged systems introduce.
This move mirrors broader industry trends. Ram discontinued its 6.7L EcoBoost Cummins for similar reasons, while Chevy maintains its simpler big-block gasoline engines in full-size trucks. Heavy-duty customers remain conservative, valuing proven engineering over efficiency innovations. They run their trucks hard, often in remote locations where service access matters.
The decision also simplifies Ford's manufacturing and inventory. Consolidating around the 7.3L reduces parts complexity and assembly line variants. For buyers, it means fewer engine choices but potentially faster delivery times and lower option costs.
The 7.3L remains available alongside Ford's PowerStroke 6.7L diesel,