Ram has released a teaser hinting at a street-focused truck based on its TRX performance platform, with UFC President Dana White starring in the promotional video. The footage reveals a black-and-yellow pickup that suggests a revival of the classic Rumble Bee nameplate, which last appeared on Ram trucks in the mid-2000s.
The original Rumble Bee was a distinctive, limited-edition Ram variant known for aggressive styling and performance upgrades. A TRX-based successor would represent a dramatic jump in capability. The current Ram 1500 TRX generates 645 horsepower and 602 pound-feet of torque from its supercharged 6.2-liter V8 engine, making it the most powerful pickup on the market. That powertrain would dwarf the 345 horsepower of the older Rumble Bee models.
Ram's choice to use Dana White, a figure synonymous with high-octane entertainment and performance, signals intent to position this truck as a street-oriented, lifestyle-driven model rather than a work truck. The color scheme references the original Rumble Bee's iconic look, tapping into nostalgia while modernizing the concept for today's performance truck segment.
The TRX platform already competes directly with the Ford F-150 Raptor R and Chevrolet Silverado ZR2, but those trucks emphasize off-road capability. A Rumble Bee variant could carve out territory as a more street-focused alternative, similar to how Ram positioned the Rebel model against traditional off-road trucks. Performance truck buyers increasingly want aggressive styling paired with daily usability, and a street-focused TRX variant fits that demand.
Ram has not confirmed specifications, pricing, or availability. Details on whether this becomes a full production model or remains a one-