# 2028 Chrysler Arrow and Arrow Cross: Chrysler's Return to Affordable Sedan and Crossover Territory
Chrysler plans to resurrect two nameplate legends with the 2028 Arrow sedan and Arrow Cross crossover, marking the brand's strategic pivot back toward affordable, accessible vehicles. The Arrow nameplate last appeared in 1976, while Arrow Cross never existed before, giving Chrysler a chance to reclaim heritage while launching something fresh for value-conscious buyers.
Details remain limited this early in the development cycle, but Chrysler's timing targets a market where competitors increasingly abandon mainstream sedans and crossovers for premium or electrified segments. The sedan will compete directly against the Toyota Camry, Honda Accord, and Hyundai Sonata. The Arrow Cross crossover enters an even more contested space, battling the CR-V, RAV4, and Sportage models that dominate sales charts.
Chrysler's recent product strategy has focused on premium offerings like the redesigned 300 and the Pacifica minivan. The Arrow duo signals management's recognition that the brand needs accessible entry points to rebuild volume and dealer profitability. Domestic manufacturers struggle to defend mid-market sedan and crossover segments against Japanese and Korean competitors, yet walking away entirely cedes profitable volume entirely.
The naming choice reveals Chrysler's intent. The Arrow brand once symbolized simplicity and value. Resurrecting it now, alongside a new crossover variant, frames these vehicles as no-nonsense, straightforward transportation. Chrysler likely will use existing platform architecture to control costs and accelerate development.
Platform sharing with other Stellantis brands like Jeep or Peugeot remains probable. This approach lets Chrysler keep pricing competitive while meeting modern safety and emissions standards. Engines will probably include inline-four options with