Range Rover has confirmed its first all-electric SUV will launch within the next few months after facing a delay in 2025. The British luxury automaker has been developing this EV to compete in the premium electric SUV segment alongside rivals like the BMW iX, Mercedes-Benz EQE SUV, and Porsche Macan Electric.
The new Range Rover electric model marks a watershed moment for the brand. Range Rover built its reputation on rugged, capable off-road vehicles with traditional powertrains. The shift to battery power signals the automaker's commitment to meeting stringent emissions regulations in Europe and China while capturing luxury EV buyers willing to pay premium prices.
Details remain sparse on the final specifications. Expect a three-row electric SUV with seating for up to seven passengers and a driving range in the 300-400 mile bracket, standard for luxury EVs at this price point. The vehicle will likely feature JLR's latest electric platform architecture and offer dual-motor all-wheel-drive capability to maintain Range Rover's off-road positioning.
The delay from 2025 to 2026 reflects broader challenges facing traditional automakers transitioning to EVs. Supply chain disruptions, battery sourcing constraints, and the need to meet demanding quality standards for luxury customers all contributed to the timeline slip. Range Rover's parent company Jaguar Land Rover has accelerated its electrification roadmap, with multiple electric models planned across its lineup through 2030.
Pricing will sit well above conventional Range Rover models, likely starting above $100,000 in the U.S. market. This positions the electric Range Rover against the Tesla Model X and Rivian R1S, vehicles that have already captured significant premium EV market share.
The launch comes as legacy automakers race to prove they can deliver compelling electric alternatives to Tesla