Subaru commits to keeping manual transmissions alive through 2027 with three new models. The automaker will release an updated BRZ sports car, a redesigned WRX performance sedan, and an unnamed hatchback, all offered with stick shifts.
This move swims against industry currents. Most manufacturers have abandoned manuals, citing declining demand and production complexity. Subaru, however, recognizes a dedicated enthusiast base willing to pay for mechanical engagement. The BRZ, built jointly with Toyota, has always championed affordable driving dynamics. A refreshed version strengthens that positioning against competitors like the Mazda MX-5 Miata, which still offers a clutch pedal.
The WRX manual is equally strategic. Subaru built its rally-bred reputation on turbocharged four-cylinders and driver involvement. Manual WRX buyers form a core loyalty group. Retaining the stick shift preserves brand identity and separates Subaru from mainstream sedan competitors that have gone full automatic.
The mystery hatchback suggests broader ambition. Subaru hasn't detailed this vehicle, but the move hints at launching a performance or enthusiast-focused compact car. A manual hatchback targets buyers seeking practicality without sacrificing steering feedback and gear selection—a shrinking but vocal market segment.
Subaru's strategy reflects niche economics. Manual transmission production doesn't require massive scale. The company manufactures in low enough volumes that supplier and assembly line retooling stays manageable. Toyota's partnership on the BRZ also shares development costs.
Competitors notice this gap. Honda killed the manual Civic Si, disappointing hardcore fans. Mazda maintains manual options on the MX-5. Dodge's final hurrah for V8 muscle cars emphasized stick shifts as rebellion against electrification.
By 2027, electric powertrains