# 2028 Rivian R2: What We Know So Far
Rivian's second generation of affordable electric vehicles arrives with the R2, a compact SUV designed to undercut Tesla's Model Y and capture mainstream EV buyers. The R2 launches in 2028 with an aggressive pricing strategy that targets the mass market segment where Rivian currently lacks presence.
The R2 sits below Rivian's existing R1S and R1T lineup. This compact electric SUV measures roughly 180 inches long, positioning it directly against the Model Y and Volkswagen ID.4. Rivian engineered the R2 on a new, cost-optimized platform separate from the larger adventure vehicles, allowing the company to hit lower price points without compromising the R1's capability focus.
Rivian has confirmed dual-motor all-wheel drive as standard, with rear-wheel-drive base models likely available. EPA range estimates will probably land between 300 and 350 miles for higher trims, though the company hasn't released final figures. The R2 targets sub-$40,000 pricing for base models, undercutting the Model Y by thousands of dollars while matching or exceeding charging speed capabilities through Rivian's expanding supercharger network.
Interior design emphasizes simplicity. Rivian ditched the elaborate dashboard layout of the R1 generation, opting instead for a cleaner approach centered on a large touchscreen. The cargo hold offers genuine utility without the R1's expedition-focused engineering, meaning less weight and lower cost.
Manufacturing begins at Rivian's Georgia factory in early 2028. The company targets 200,000 annual units at full capacity, a dramatic scale-up from current production numbers. This volume push reflects management confidence that the R2 fills a critical gap in Rivian's portfolio.