Porsche has partnered with Pixar to create three custom 911 models tied to the upcoming "Toy Story 5" film. Each 911 represents a main character from the franchise.
Woody gets a classic 911 Carrera finished in deep red with tan leather interior details that evoke the cowboy's signature palette. Jessie's car wears vibrant yellow with orange accents, mirroring her energetic personality and western heritage. Buzz Lightyear's 911 sports Space Ranger white and purple livery with a sleek, futuristic design language.
The customization extends beyond paint and trim. Each vehicle features bespoke interior details, unique badging, and character-specific styling cues that tie directly to the film's aesthetic. The interiors incorporate materials and color schemes pulled straight from each toy's appearance.
This marks Porsche's latest foray into entertainment marketing, following similar collaborations with film studios and franchises. The automaker has leveraged pop culture partnerships to reach broader audiences beyond traditional car enthusiasts. The "Toy Story" connection targets younger demographics and families, expanding brand awareness among consumers who may not yet be in the market for a six-figure sports car.
The three 911s will make promotional appearances tied to the film's release cycle. Porsche typically creates these special exhibition vehicles to generate social media buzz and press coverage ahead of major theatrical releases. The vehicles themselves remain non-functional show cars designed purely for display and photography purposes.
The 911 remains Porsche's flagship model and one of the world's most recognized sports cars. The model line spans multiple variants, from the base Carrera through high-performance Turbo and GT models. With a starting price around $115,000, the 911 occupies the accessible end of the premium sports car segment.
This "Toy Story