Maserati's chief operating officer has signaled the brand is exploring a sedan slot in its future lineup, though not necessarily in the traditional sense. The exec indicated that any new sedan would need to evolve beyond the conventional four-door formula, becoming something "a little more capable" to justify its place in an increasingly SUV-focused market.
This comment reflects reality across the luxury segment. Traditional sedans have lost ground to crossovers and SUVs for years. Even premium marques like BMW, Mercedes-Benz, and Audi have shifted investment toward high-riding vehicles. Maserati itself has leaned heavily into the Grecale and Levante SUVs in recent years, abandoning passenger cars for a time.
The COO's remarks suggest Maserati won't resurrect a straightforward sedan. Instead, expect something that borrows SUV traits like raised ground clearance, all-wheel-drive capability, or a slightly taller stance while maintaining sedan proportions. Think along the lines of lifted sedans or crossover sedans that have become mainstream at other luxury makers. Audi's allroad line and BMW's i5 eDrive50 show how this hybrid approach can attract buyers who want car-like handling with practical versatility.
Maserati's timeline remains vague, but the brand's electrification push suggests any new sedan would likely feature battery power. The company has committed to going fully electric by 2030, making a potential sedan a natural EV candidate as it rebuilds its model range.
The brand has work to do. Maserati sales have struggled as competitors flooded the market with compelling SUVs and electric options. A strategically positioned sedan variant could carve out niche appeal, especially if it delivers the performance and luxury credentials buyers expect from the Trident badge.