Mitsubishi confirms the revival of its legendary body-on-frame SUV, the Montero (called Pajero outside North America), with a debut planned for Asia in 2024 and a North American launch expected around 2030. The Japanese automaker teased the return of an unspecified iconic feature on the redesigned model, though details remain sparse.
The Montero nameplate carries serious heritage. The original SUV launched in 1974 and dominated off-road markets for decades, earning a reputation for durability and capability in demanding terrain. The third-generation model became a cultural icon, winning the Dakar Rally multiple times and attracting buyers who valued its truck-based architecture and genuine four-wheel-drive credentials. Mitsubishi discontinued the Montero in North America in 2006, though international markets received updated versions through 2021.
The timing of this relaunch reflects broader industry trends. Three-row, body-on-frame SUVs remain popular globally, particularly in Asia where truck-based vehicles dominate. Toyota's Land Cruiser staged its own comeback, and Ford's Bronco revival proved American buyers still hunger for traditional SUV design. Mitsubishi appears positioned to recapture a slice of this market.
The vague reference to an "iconic feature" suggests Mitsubishi may resurrect a signature design element or mechanical component—possibly the distinctive hood-mounted snorkel that defined early Monteros, or the three-door configuration that made previous generations instantly recognizable. Without official specs, horsepower figures, or powertrain details, speculation remains the only option.
The 2030 North American arrival means Mitsubishi prioritizes Asian markets first, which makes sense given stronger demand there. Electrification timelines remain unclear, though expect some form of hybrid technology given industry regulations. The