Lucid Motors is offering zero-interest financing on remaining 2026 Gravity inventory as the luxury electric SUV struggles to move off dealership lots. The announcement comes months after the automaker launched the 2027 model year version, leaving dealers with excess stock of the previous generation.
The three-row Gravity entered production in late 2024 and started customer deliveries in early 2025. Despite being Lucid's first SUV and a critical product for diversifying revenue beyond sedans, the model has not achieved the sales velocity the company needed. The zero-interest financing offer targets buyers willing to purchase older 2026 units rather than wait for newer 2027 models.
This aggressive incentive signals inventory management challenges at a time when Lucid faces intense competition in the luxury EV segment. Tesla's Model X and Model Y, the Mercedes-Benz EQS SUV, BMW's iX, and the Cadillac Lyriq all compete for the same affluent buyers. Lucid must clear aging stock quickly to make room for 2027 production and free up dealer floor space.
The zero-interest promotion also reflects broader pressures in the EV market. High interest rates, elevated vehicle prices, and consumer hesitation about premium electric vehicles have crimped demand across brands. Lucid's premium positioning, with the Gravity starting above $80,000, makes it vulnerable to shifting buyer sentiment. Offering financing relief removes a key purchase barrier for qualified buyers.
Lucid has struggled with profitability and cash burn as it scales manufacturing at its Arizona and Saudi Arabia facilities. Moving inventory faster helps improve working capital and demonstrates demand traction to investors. The promotion likely continues through model year closeout or until 2026 stock depletes.
For buyers in the market for a three-row luxury EV with up to 430