Red Bull's long-awaited hypercar, the RB17, made its public debut at the Goodwood Festival of Speed. The Austrian team's first road-legal vehicle carries a $7.5 million price tag and represents a bold shift from motorsport into exclusive road car manufacturing.
The RB17 prototype performed demonstration runs up Goodwood's famous hill course, showcasing the car's engineering credentials to an enthusiast audience. Red Bull partnered with Cosworth on the powertrain and Aston Martin's Adrian Newey, the legendary Formula 1 designer, led the project's architecture. The car distills decades of Red Bull Racing expertise into a single-seat, open-cockpit design that mirrors the company's F1 mentality.
Power comes from a 5.0-liter V10 engine paired with a hybrid electric system. Red Bull targets a 0-60 time under 2.5 seconds and a top speed exceeding 330 mph. The RB17 weighs approximately 1,050 kilograms, lighter than most contemporary hypercars. Active aerodynamics and a stripped interior prioritize performance over comfort, a deliberate choice that separates it from competitors like the Ferrari LaFerrari or Mercedes-AMG One.
Only 50 examples will reach customers, each priced at $7.5 million. Deliveries begin in 2026. Red Bull Racing's venture into road cars capitalizes on the company's brand prestige and Newey's reputation. The hypercar market remains competitive and exclusive. Ferrari, Porsche, and Mercedes all field six-figure supercars, yet the RB17's open-cockpit concept and F1-derived technology offer a distinct positioning.
The Goodwood showing builds momentum for Red Bull's civilian lineup, expected to expand with additional models