Acura plans to launch a three-row luxury SUV by 2029, according to Automotive News. The move targets the Lexus TX and other premium three-row vehicles in a segment that commands strong profit margins and steady buyer demand.
The Japanese luxury brand currently lacks a direct competitor in the three-row space. Acura's lineup includes the RDX and MDX, but the MDX remains its largest offering. A new three-row model would slot above the MDX and directly challenge the Lexus TX, which launched in 2023 with a starting price around $60,000 and strong market reception.
Acura faces pressure to expand its SUV portfolio as buyers increasingly favor high-riding vehicles over sedans. The three-row segment remains dominated by established players like Lexus, BMW, Audi, and Mercedes-Benz. Lexus particularly dominates with the TX, which offers hybrid and plug-in hybrid powertrains alongside gasoline engines.
The 2029 timeline aligns with Acura's broader electrification strategy and product refresh cycles. Honda's luxury division has committed to rolling out multiple EV and hybrid models over the next several years. A new three-row SUV would likely employ hybrid or electrified powertrain options to compete with the TX's efficiency credentials.
Details on powertrain specifics, pricing, or design remain unconfirmed. Acura has not officially announced the project. However, the brand's history suggests it will pursue a technology-forward approach with premium interior appointments and performance-oriented engineering.
The three-row luxury SUV segment represents one of the few growth pockets in the broader automotive market. Buyers trading up from smaller models or seeking family-friendly luxury typically accept higher price points and hold vehicles longer. This stability makes the segment attractive for manufacturers seeking reliable revenue streams.