Lamborghini built a one-off Urus SE to celebrate the launch of Halo Infinite, the latest installment in Microsoft's flagship shooter franchise. The special SUV doesn't mount a weapon system like the game's iconic Warthog vehicle, but it delivers genuine performance credentials that the fictional machine can only dream of.
The Urus SE, Lamborghini's electrified performance SUV, pairs a turbocharged V8 engine with an electric motor for 657 horsepower total. That powertrain launches the 4,850-pound SUV from zero to 60 mph in under 3.6 seconds and tops out above 190 mph. The Halo edition likely carries similar output, though Lamborghini has kept specific details on the bespoke model limited.
The collaboration represents another example of automakers partnering with gaming franchises to reach younger, digitally-native audiences. The Urus SE itself reflects the industry's hybrid strategy for performance vehicles. Rather than going full electric immediately, Lamborghini preserves the V8's character while adding electric torque and efficiency improvements. The Urus SE achieves better fuel economy and lower emissions than the standard Urus, all while keeping the raucous engine sound drivers expect from the Sant'Agata brand.
Halo itself has become synonymous with Xbox gaming since 1991. The franchise's Warthog jeep ranks among gaming's most iconic vehicles. A real-world Lamborghini naturally outpaces the fictional machine in acceleration and top speed, though the Warthog's open design and durability across alien terrain presents different engineering challenges.
This partnership capitalizes on Halo Infinite's October 2021 launch momentum. Microsoft and 343 Industries pushed the multiplayer experience heavily during the console release window. Lamb