Lamborghini and Microsoft have created a special Halo-branded Urus SE for Forza Horizon 6, bringing Master Chief's fictional universe into the racing game. The virtual SUV features matte green paint matching the Spartan's iconic armor, gold-tinted windows, UNSC military insignia, and the number 117, Master Chief's service tag.
This crossover leverages Lamborghini's recent shift toward electric performance. The Urus SE, the brand's first production hybrid SUV, pairs a 4.0-liter twin-turbo V8 with dual electric motors for 657 horsepower and 561 pound-feet of torque. The production model accelerates to 60 mph in 3.4 seconds with a top speed of 190 mph.
The Halo livery won't appear on any road car. Instead, it exists exclusively in Forza Horizon 6, the open-world racing game launching on December 9. Players will unlock the custom Urus SE through gameplay, adding it to their virtual garages alongside hundreds of other vehicles.
This partnership reflects a broader trend. Game developers increasingly collaborate with automakers for exclusive digital content, especially as racing games become lifestyle platforms rather than pure entertainment. Forza Horizon remains one of the most valuable properties for automotive branding, generating authentic engagement with millennial and Gen Z players who care deeply about car culture.
For Lamborghini, the Halo connection targets younger audiences unfamiliar with the brand's traditional supercar heritage. The Urus SE already competes directly against the Porsche Cayenne E-Hybrid and Mercedes-AMG GLE 580e. Adding sci-fi appeal through gaming extends the marque's reach beyond traditional automotive channels.
Halo fans gain the novelty of piloting