Audi has unveiled the interior of its upcoming 2027 Q9, the German automaker's new full-size three-row SUV designed to compete directly with the BMW X7 and Mercedes-Benz GLS. The cabin photos reveal a design language consistent with Audi's latest luxury direction, emphasizing clean lines, minimalist controls, and digital integration across the dashboard.
The Q9 interior showcases Audi's MMI infotainment system with a large, centered touchscreen, complemented by a digital instrument cluster. The layout prioritizes horizontal elements and ambient lighting that Audi typically employs to create a sense of spaciousness in three-row configurations. Seating appears to follow a conventional 2-3-2 arrangement, with focus on passenger comfort across all three rows.
The materials visible in the photos include what appears to be high-grade plastics, soft-touch surfaces, and optional leather trim options. Audi has positioned the Q9 to challenge established German competitors by offering a combination of technology, interior space, and styling refinement at a competitive price point within the premium three-row segment.
The full-size three-row SUV market remains one of the most profitable segments for luxury manufacturers. The BMW X7 generates significant revenue, and Mercedes-Benz's GLS commands strong sales. Audi's Q9 entry arrives as the company seeks to strengthen its portfolio against these rivals while addressing buyer demand for larger vehicles with advanced technology features.
The 2027 Q9 will arrive as Audi continues its transition toward electrified powertrains. While specific powertrain details remain under wraps, expect both traditional combustion engines and hybrid options at launch. Pricing and final specifications will emerge closer to the vehicle's market debut.