# 2027 Toyota Crown
Toyota is reviving the Crown nameplate for the North American market after a 20-year absence, targeting premium sedan buyers who want Japanese luxury without the Lexus price tag. The 2027 Crown slots between Toyota's mainstream lineup and Lexus, offering an entry point into Toyota's upscale portfolio.
The new Crown arrives with a 2.4-liter turbocharged four-cylinder engine producing 340 horsepower, paired with an eight-speed automatic transmission. All-wheel drive comes standard. This powertrain delivers competitive performance for the segment without demanding premium fuel, a key selling point for cost-conscious luxury shoppers.
Dimensionally, the Crown measures 195 inches long with a 112.2-inch wheelbase, positioning it as a midsize sedan slightly larger than a Camry but smaller than a Lexus ES. The platform supports a more upscale interior with available semi-aniline leather, ambient lighting, and a 12.3-inch touchscreen with wireless smartphone integration.
Toyota's pricing strategy undercuts the ES by roughly $10,000 at the base level. Entry pricing starts near $38,000, with fully equipped models reaching around $48,000. This positions the Crown as an alternative to the Genesis G70, Acura TLX, and Infiniti Q50, all premium rivals with stronger brand cachet but similar capability.
Safety features include Toyota's latest suite of driver aids. Adaptive cruise control, lane-centering assist, and pre-collision warnings come standard across the lineup. The Crown achieved a five-star NHTSA rating in preliminary testing.
The Crown's return reflects Toyota's confidence in the premium sedan segment, despite industry-wide shifts toward crossovers and electrification. Unlike competitors abandoning sedans, Toyota believes a value-