# 2028 Ford Fathom
Ford is launching the Fathom, a new three-row electric SUV arriving in 2028. The nameplate references Ford's heritage, previously used on a 1950s concept car, marking the company's push into family-focused EV offerings.
The Fathom slots into Ford's expanding electric lineup between compact and full-size segments. It targets buyers seeking practical three-row capacity without the premium pricing of luxury brands. Ford positions this against Tesla Model X and upcoming electric crossovers from competitors like GM and Volkswagen.
Details remain limited ahead of official unveiling, but the Fathom will use Ford's modular EV platform shared with other upcoming electric vehicles. Expect competitive pricing in the $50,000 to $65,000 range based on market positioning, competitive dynamics, and Ford's stated goal of accessible EV accessibility.
Three rows mean genuine third-row seating for six to seven passengers, differentiating it from two-row competitors. This addresses a real market gap. Families have limited EV options with true three-row capacity at mainstream prices.
Ford's timing aligns with EV adoption acceleration. Consumers increasingly demand electric vehicles with practicality and space. The three-row segment dominates traditional SUV sales, and Ford recognizes this category's profit potential as electrification accelerates.
Powertrain specifics haven't emerged, but expect dual-motor all-wheel-drive as standard or available, with range likely exceeding 300 miles per charge. Battery options probably span from entry-level 75-100 kWh to premium 150+ kWh configurations to match pricing tiers.
The Fathom represents Ford's strategic shift toward volume EV sales rather than niche products. Rather than chasing ultra-luxury positioning, Ford builds