Hyundai's third quarter revenue fell 3.4% year-on-year to KRW 45.1 trillion (US$33.8 billion), while global unit wholesales dropped 11.3%. China sales collapsed 68.8%, marking severe pressure in that market.
The automaker's profit margin benefited from favorable currency exchange movements in the quarter. Without this forex tailwind, the financial picture would have been worse.
Hyundai faces mounting domestic pressure as BYD gains ground in Korea. The company's volume declines across markets signal intensifying competitive headwinds at home and abroad.