Toyota will debut five Snowhunter concept vehicles at the 2026 SEMA Show next month. The Tundra, Tacoma, 4Runner, Land Cruiser, and Sequoia each replace traditional wheels and tires with white powder-coated snow tracks designed for winter expeditions.
Toyota's CALTY Design Research team in Ann Arbor, Michigan developed the concepts. All five share camouflage graphics, gloss-black accents, Rigid auxiliary lighting, and suspension lift components from Toyota Genuine Parts and TRD.
The Tundra Snowhunter functions as a mobile basecamp for winter expeditions. It features Toyota's conceptual TrailLift Pro Rack System with an articulating upper rack that lowers to ease loading heavy items. The truck also receives TRD rear billet control arms, Predator Steps, and additional lighting.
The Tacoma midsize pickup adds a roof rack, full-length bed rack with MOLLE panels, an awning, cargo storage, recovery equipment, and bed lighting to its snow tracks.
The 4Runner receives Toyota Genuine rock rails, a Prinsu roof rack with accessory panels, and a Thule Pulse 2 cargo box alongside the snow tracks.
The Land Cruiser Snowhunter adds rock rails, skid plates, a Prinsu roof rack with accessory panels, and a Thule SnowPack ski rack. The report notes the truck could theoretically drive up a mountain if a ski resort chair lift broke down.
The Sequoia, as the largest Toyota SUV, carries a TRD front skid plate, cast aluminum running boards, a Prinsu roof rack with accessory panels, and a Thule Pulse 2 cargo box for family winter trips.