Toyota is reviving the Scion brand with the 2028 KEI-01, a right-hand-drive micro pickup designed as a kei truck for the U.S. market. The truck measures just over 11 feet long and under 5 feet wide.
The KEI-01 runs a 660cc three-cylinder engine paired with a continuously variable automatic transmission and selectable four-wheel drive. Toyota rates the top speed at 25 mph, which meets federal safety requirements for low-speed vehicles and allows street legal operation.
The bed features fold-flat sides for easier loading. Maximum payload capacity is 600 pounds. No towing capacity has been released.
Toyota will assemble the KEI-01 at its Indiana plant in the second half of 2027. Scion had been defunct for over a decade before this relaunch.
The KEI-01 competes in a emerging segment of small utilitarian pickups. The all-electric Slate Truck offers a larger footprint at three feet longer and one foot wider than the KEI-01, delivers 181 horsepower, carries 1550 pounds of payload, and can operate at highway speeds.