Scout Motors reports strong reservation demand across all 50 states for its electrified off-roaders, a claim the company is highlighting during media tours at its new $2 billion South Carolina production facility.
Scout says it is overindexing in Utah, Arizona, Colorado, Texas, Virginia, North Carolina, South Carolina, and Florida compared to other all-electric competitors. Ryan Decker, Scout Motors' vice president of strategy and brand, attributed the geographic spread to two factors: the vehicles' legitimate off-road capability appeals to Mountain West buyers in places like Colorado and Salt Lake City, while traditional truck markets in Texas and South Carolina respond to the vehicles' positioning as real American trucks.
Of Scout's approximately 212,000 reservations, about 87% are for the gas-assisted Harvester powertrain, which includes an onboard internal combustion generator. Decker suggested this feature addresses hesitation in wide-open spaces where customers worry about relying on electricity alone.
Scout reports 75% of reservations are for the Traveler SUV, with the remaining quarter choosing the Terra pickup. The company also notes that most reservation holders previously owned Jeep Wranglers, Ford Broncos, or Ford F-150s.