Mercedes-Benz is developing the 2027 Maybach GLS-Class, a ultra-luxury SUV that extends the brand's flagship sub-brand into the high-riding segment. This model represents a significant expansion of the Maybach line, which currently focuses on sedans like the S-Class and GLS-Class variants.
The Maybach GLS will slot above the standard Mercedes-Maybach GLS in terms of exclusivity and pricing. It targets affluent buyers seeking three-row luxury SUV capability wrapped in Maybach's bespoke craftsmanship and hand-assembled quality. Maybach vehicles command six-figure premiums over their standard Mercedes counterparts, so expect the GLS variant to start well north of $200,000.
The SUV will likely ride on Mercedes' modular platform architecture and receive the brand's latest powertrains. A hybrid or fully electric option may appear given Mercedes' electrification roadmap, though traditional V8 or V12 options remain probable for Maybach's core clientele. Expect handcrafted interiors with exotic leather, wood veneers, and personalized options that define the Maybach experience.
This move follows industry trends where luxury brands increasingly expand into SUVs. Rolls-Royce launched the Cullinan in 2019 to tremendous success. Bentley offers the Bentayga. Even Ferrari now builds the Purosangue. The SUV segment's profitability and customer demand make this a logical extension.
Mercedes already sells the GLS-Class as a three-row luxury SUV, but the Maybach variant will differentiate through exclusivity, hand-finishing, and ultimate refinement. Production numbers will remain limited. The 2027 arrival gives Mercedes time to develop the model and build anticipation among ultra-high-net