Mercedes-Maybach enters the three-row luxury SUV segment with the 2027 GLS680, a flagship model that layers extreme wealth signaling onto the regular GLS-Class platform. The newcomer inherits mechanical upgrades from the redesigned GLS lineup while adding exclusive Maybach touches meant to justify six-figure pricing over the standard version.
The GLS680 targets ultra-wealthy buyers who demand exclusivity in a segment increasingly dominated by full-size luxury SUVs. Maybach's strategy here mirrors its approach with the S-Class sedan variant. Mercedes builds the GLS680 on the same architecture as the standard GLS, but distinguishes it through bespoke detailing, premium materials, and personalization options. The "brightwork" referenced in the title points to Maybach's signature design language: extensive chrome trim, polished accents, and meticulous ornamentation that screams handcrafted luxury.
Powertrain details remain typical for the Maybach division. Expect a twin-turbocharged V8 producing substantial horsepower, likely matching or exceeding the 550 horsepower available in other top-tier Mercedes performance models. The drivetrain prioritizes smoothness over sportiness, with air suspension tuning calibrated for near-silent cabin isolation.
The three-row layout matters here. Buyers at this price point demand seating for six or seven, but they want rear-seat comfort rivaling business-class airline cabins. Maybach delivers that through power-reclining second-row seats, premium audio systems, ambient lighting, and configurations that emphasize spaciousness over maximum passenger capacity.
This move reflects broader luxury-segment trends. Wealthy SUV buyers now rival sedan buyers in number, forcing premium brands to build top-tier versions of their most spacious models. Rolls-Ro