Toyota presented five Woodland concept vehicles at SEMA, applying outdoor-focused modifications to the RAV4, Grand Highlander, Sienna, bZ Woodland, and Crown Signia. CALTY Design Research, Toyota's design arm, developed the concepts to show how mainstream daily drivers could gain capability for off-road use while retaining on-road comfort and practicality.
All five models share a unified visual treatment. Each wears Horizon Blue paint inspired by a 1960s Toyota color used on the Stout, Crown, and Corona, paired with contrasting black roofs and hoods. Common modifications include lift kits, large overfenders, satin-black wheels, all-terrain tires, roof racks with cross bars, and Woodland logo badges on tailgates.
The concepts mount Yakima roof racks and Yokohama Geolander X-AT tires. The Crown Signia features low-profile driving lights integrated into the front fascia above the grille.
Toyota provided no detailed specifications for the modifications. The Woodland treatment remains mild compared to typical SEMA builds. The concepts may serve to test public response to modifications that could potentially reach production and be sold through Toyota dealers.