Kia maintained wholesale volume growth in the third quarter and outpaced overall industry demand across Korea, the US, Europe, India, and Latin America, according to the company's reporting. Unlike parent company Hyundai, Kia kept its sales trajectory intact.
The automaker faces margin pressure as battery electric vehicles claim a larger share of its global sales mix. Kia labeled survival in Europe without EVs "impossible," signaling it will not ease investment in electric vehicles despite the margin headwinds, out of concern it will lose competitive ground in the region.