A total of 232,809 electric pickup trucks sold across 2024, 2025, and through the third quarter of 2026. Ford sold 801,525 F-series gas pickups in 2025 alone, underscoring how small the electric truck segment remains.
Tesla's Cybertruck led EV truck sales with 38,965 units in 2024, its launch year. Sales dropped to roughly 20,000 units in 2025 and fell further to an estimated 11,586 units through Q3 2026. The decline suggests early adopters drove initial demand despite the truck's polarizing design and early production recalls.
Ford's F-150 Lightning ended production in 2025 after launching for the 2022 model year. The company entered the market early but did not disclose full sales totals through the report period.
GMC's Hummer EV pickup debuted for 2022 with high-horsepower performance and off-road capability. GM does not report pickup and SUV sales separately, so figures include both body styles. An SUV sibling launched for 2024.
Chevrolet's Silverado EV started slowly with fewer than 8,000 sales in 2024. Sales climbed to over 11,000 units in 2025 after the company added lower-cost fleet variants. Demand softened again, dropping to 5,327 units through Q3 2026.
Rivian's R1T launched for 2022 with innovative design and storage features between the cab and bed. Sales have declined steadily since 2024. Rivian's compact R2 SUV now outsells the larger R1 lineup.
GMC's Sierra EV shares its platform with the Silverado EV but targets a more upscale market, particularly in Denali trim. It followed a similar sales pattern as the Silverado EV, starting weak in 2024, gaining in 2025, then declining in 2026.